Things You Ought To Know In Today’s Advertising


Good morning. Here are all the important advertising stories you need to know today.

9. 7up, the second largest PepsiCo drink brand, has undergone a global brand refresh, The Drum reports. The transformation is being accompanied by a campaign that aims to celebrate people who fit the brands original and refreshing identity.

10. French city Grenoble plans to ban all outdoor ads and replace them with trees and community spaces, The Telegraph reports. The city’s 326 advertising signs will be removed between January and April next year and its contract with JCDecaux will be terminated as they no longer correspond to the expectations of the inhabitants who want to reclaim public space, the city mayor’s office said.

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