Altria Makes Important Bet On Rise Of Allergic Vaping

Altria Makes Major Bet On Rise Of Nicotine Vaping

The future of marijuana consumption is coming into clearer focus.
 
The Seed Investor has long posited the biggest money in legal marijuana won’t be made by selling flower to smoking hippies, but in value-added products such as edibles, vaping and infused beverages.
 
The latter may compose the early adopters and drive initial sales, but as legal bud goes mainstream, alternative consumption methods will dominate.
 
Today we got further confirmation of the expectation from a major shift in the tobacco market.
 
Altria (MO), America’s largest tobacco company, announced it would buy a 35% stake in JUUL, America’s leading nicotine vaping company.
 
The $12.8 billion investment from Altria values JUUL at a massive $38 billion (roughly $6 billion more than Ford Motor Company).
 
The deal also will further cement JUUL’s leading position by providing it access to Altria’s distribution system.
 
This is a big deal for the future of Altria, JUUL, and vaping generally.
 
Most importantly for bud investors though, it’s a clear indicator one of the biggest growth opportunities in all of legal marijuana.

Released at Thu, 20 Dec 2018 13:29:02 +0000

Posted in: News

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