Bud Light Marketing Expert Sets Sights On Medical Cannabis

Mara “Mitch” Meyers, who was hired by Anheuser-Busch in the 1980s to oversee the launch of Bud Light, no longer sells beer to college kids with her creation of a party animal by the name of Spuds MacKenzie; instead she has plans to sell weed to dispensaries across Illinois.

Meyers is considered as one with the most ingenious marketing mind to ever work in the brewing industry. Now, she hopes to get involved with the business of medical marijuana once Illinois announces the victors of the state’s cultivation and dispensary licenses.

To read more, visit http://www.hightimes.com/read/bud-light-marketing-mastermind-gets-medical-marijuana

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