Cannabis 4/20 celebrations go virtual as industry adjusts to new reality

Cannabis 4/20 celebrations go virtual as industry adjusts to new reality

This Monday — and, really, all of April 2020 — was supposed to be big in the world of cannabis.

Since 1971, when a group of Northern California teens started meeting at 4:20 p.m. each day to smoke weed and hunt for an elusive marijuana patch, the figure 420 has been tied to cannabis. And so the fourth month of 2020, and the date 4/20/20 in particular, was poised to give marijuana consumers extra cause to celebrate the industry’s unofficial holiday while offering legal cannabis companies a welcome marketing hook.

But shelter-at-home orders tied to the coronavirus pandemic have pumped the brakes on most 4/20 celebrations. Even in weed-friendly San Francisco, Mayor London Breed is threatening to arrest anyone who shows up for the state’s largest annual cannabis gathering at “Hippie Hill” in Golden Gate Park.

Read the rest of this story on ocregister.com.

Published at Sat, 18 Apr 2020 01:32:21 +0000

Posted in: News

Comments are closed.