Delivery Service Announces Willy Wonka Lottery to Celebrate Legalization

Canadian Delivery Service Announces Willy Wonka Lottery to Celebrate Legalization

A cannabis delivery service is celebrating the legalization of weed in Canada by providing free munchies to as many people in Toronto as possible on October 17. And on top of the free snacks, the promotion will be much more exciting with a Willy Wonka-style lottery to the first day of authorized recreational marijuana .

Cannabis delivery platform Eddy is inviting clients to sign up for the giveaway on its website so as to be added to the list to get free munchies and is currently sponsoring the competition. Contestants move up the queue by tagging buddies and sharing the advertising on their Instagram account and can boost their chances.

With the legalization of cannabis in Canada this week, companies wishing to compete in the legal market will have to employ creative strategies to get the attention of consumers. But Bill C-45, since the nation ’s pot legalization measure is known, includes strict limitations on advertisements. The rules prohibit testimonials, celebrity endorsements, brand mascots, and images. But the laws lack specifics, which is currently causing confusion for both cannabis businesses and advertising firms, according to the director of promotional goods company Ideavation, Scott Hulbert.

“It’s still really gray,” Hulbert told Canada’s Advertising Specialty Institute. “It’s a target, so far as advertising opportunities and legalities, limitations. Is it like tobacco, which is very limited in its advertisements, or alcohol, which has been given more of a carte blanche? We don&rsquo. ”

Hulbert said that licensed manufacturers (LPs) will possess the experience necessary to navigate the regulations governing cannabis advertising.

“These are not mom-and-pop operations,&rdquo. “There are private equity companies behind these pot businesses. They have profound resources. It’s a cash-rich business, and there’s much money backing the LPs and merchants. So there’s tons of opportunity for products, so long as the government allows it. I think at first there’ll be a good deal of guerrilla marketing and businesses will advertise how they want until they’re told rsquo, they & ;re not allowed to do it that way. ”

Pete Thuss is a marketing partner at Talbot Marketing. He said that while he isn’t seeking clients in the cannabis industry, he believes that there’ll be some opportunities for savvy marketers who are quick to enter the new market.

“I think the excitement is there and I do believe this will open a new market for the promotional products industry,” Thuss said. &ldquo there’ll be a push to gain market share and to increase awareness for those outlets carrying the product, probably for the first 10 to 12 months. But when it settles down I think it will slow. ”

Released at Wed, 17 Oct 2018 11:00:51 +0000

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