Dixie Brands confirms plan to introduce Whole Lineup of cannabis-infused products in Canada

Dixie Brands Supports plan to Present Whole Lineup of cannabis-infused products in Canada

Dixie Brands Inc. (CSE: DIXI.U) today confirmed its plans to introduce a complete line of cannabis-infused products to Canadian customers.  The business is reviewing the proposed regulations for edible cannabis, cannabis extracts, and cannabis topicals introduced by Health Canada on December 20, and intends to participate in the consultation process.

Depending on the breadth of products it has already introduced in the U.S. marketplace, as well as its partnership with Auxly Cannabis Group (“Auxly”) in Canada, Dixie anticipates being ready to launch a fully-compliant selection of products starting when their sale becomes lawful in Canada by October 2019.  Dixie expects these products to include THC-infused beverages, THC/CBD topical products, CBD-infused nutritional supplements as well as other delivery formats, subject to closing Health Canada approval.

“The book of Health Canada’s proposed regulations is an important step towards clarifying the types of products we will have the ability to offer in Canada.  Dixie has always taken consumer safety and product quality very seriously, and we have established an exceptional history of working within the unique regulatory frameworks of four distinct U.S. states,” said Chuck Smith, President and CEO, Dixie Brands Inc.”We believe our nine years of formulation, manufacturing, packaging and regulatory experience gives us a tremendous first-mover advantage over virtually all other participants in this market.”

Dixie has one of the broadest portfolios of cannabis-infused products in america, as well as among the most recognized brands. Dixie has significant expertise in high scale commercial manufacturing in several U.S. states.  In the beverage space, Dixie has developed sophisticated formulation and emulsification technology that many companies are just now trying to grow.

Auxly has secured exclusive rights to manufacture and distribute Dixie’s products in Canada though a licensing agreement first announced on May 14, 2018.   Auxly’s Dosecann subsidiary includes a licensed and approved manufacturing facility in Charlottetown, PEI which will serve as the foundation for development, testing and production of the approved Dixie products.  Auxly’s extensive Canada-wide distribution channels will be instrumental to the expected national roll-out.

Dixie Brands Inc., which has been formulating award-winning THC and CBD-infused products since 2009, is hoping to double its manufacturing and distribution capabilities in 2019 from the U.S. as well as expand internationally, including Canada. Dixie leads the international business in the development, packaging design, product innovation and quality control for the industrial production of cannabis infused products. While the Company began with a single flagship product, the Dixie Elixir (a THC-infused soda), it’s currently one of the industry’s most recognized consumer brands, expanding to over 100 products across over 15 different product categories representing the industry’s greatest edibles, tinctures, topicals and connoisseur tier extractions, as well as world-class CBD-infused health products and pet nutritional supplements supplements. Dixie’s executive team has been instrumental in the formation of the marijuana industry for recreational and medicinal use, serving as founding members on many national regulatory and business-oriented sector associations. To discover more about Dixie’s innovative products, or about how Dixie is building the future of cannabis, see www.dixiebrands.com.

Certain statements in this news release may constitute”forward-looking” statements which involve known and unknown risks, uncertainties and other factors that might cause the actual results, performance or achievements of Dixie and its subsidiary entities or the business in which they operate, to be materially different from any future results, performance or achievements expressed or implied by these forward looking statements. When used in this news release, such statements use words such as”may”,”will”,”anticipate”,”believe”,”plan” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this news release. These forward-looking statements involve a number of risks and uncertainties.

These risk factors are discussed in detail under the heading”Risk Factors” in the record statement filed on SEDAR. New risk factors may arise from time to time and it’s impossible for management of the Company to predict all of those risk factors or the degree to which any factor or combination of factors may cause actual results, performance or achievements of the Company to be materially different from those included in forward-looking statements. Given these risks and uncertainties, investors shouldn’t place undue reliance on forward-looking statements as a prediction of actual results. Although the forward-looking statements included in this news release are based upon what management believes to be reasonable assumptions, Dixie cannot assure investors that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of December 10, 2018. Dixie will update these assumptions at each reporting period and will correct its value-added information as necessary.

Released at Fri, 21 Dec 2018 12:04:55 +0000

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