Enable Clinics Adds Brand and Marketing Pioneer Peter McDonough to Board of Directors

Empower Clinics Inc. (CSE: EPW), a leading owner and operator of medical cannabis clinics in the United States, today announced that Peter McDonough, one of the world’s leading manufacturer and marketing executives, has joined its Board of Directors, effective immediately.

McDonough has over 30 years leadership experience in building and managing some of the world’s most iconic brands. In 2015 McDonough completed his tenure as President, Chief Marketing Officer, and Chief Innovation Officer for Diageo North America, where his portfolio included the top two biggest spirits manufacturers in the world, Johnnie Walker and Smirnoff, as well as 20 of the world’s top 100 spirits brands. With a market capitalization of $85 billion, Diageo is a global leader in beverage alcohol, owning renowned brands in spirits, beer, and wine.

McDonough formerly served as Procter & Gamble’s Vice President of European Marketing for Duracell Batteries and Braun Appliances. Prior to his overseas work, he was Gillette’s head of North American marketing for the organization’s flagship blade/razor and healthcare business and introduced market-leading brands such as Mach3 Turbo and Venus Razors. Earlier in his career, he was Director of North American marketing at Black & Decker where he was involved in launching the DeWalt Power Tool Company. McDonough also has Board of Director experience relevant to Empower, as he currently serves on the advisory board of Viridian Capital Advisors, a financial advisory firm dedicated to the cannabis market.

“Peter McDonough brings Empower a strong base of expertise in building and managing global brands, along with a current and direct understanding of the medical cannabis market,” stated Craig Snyder, Empower CEO. “As we look to quickly expand Empower’s brand and value proposition throughout North America and beyond, Peter’s expertise will be valuable to our Board and to the whole company. ”

“Building a respected medical cannabis business requires an understanding of consumer motivations related to cannabis and its role in improving a patient’s wellbeing and well-being,” McDonough said. “As the benefits of medical cannabis become clearer, Empower is uniquely positioned to advance therapy in several essential areas and build brand direction based on healthcare for our patients. As a Board member, I’m excited to work with Empower to make sure our products lead the way in helping patients and place the organization one of the industry’s most admired companies. ”


Empower is a leading owner and operator of medical cannabis clinics and developer of health products in the united states, focused on enabling people to enhance and protect their health. The business offers treatment solutions through its physician-staffed clinics that are focused on education, data, and efficiency. Empower is a recognized leader and the first choice for patients seeking quality expertise and enhanced health.

For Additional information about Empower please see the Company’s site at empowerclinics.com or contact the following:


Steve Low


Mark Peterson
[email protected]

Certain statements contained in this press release constitute forward-looking information or statements (together, “forward-looking statements”-RRB-, such as those identified by the expressions “expect”, “believe”, “strategy”, “estimate”, “expect”, “plan”, “may”, “if” and similar expressions to the extent they relate to the Company or its management. Forward-looking information included in this news release includes, but is not limited to, the delisting of the Common Shares in the TSXV, the listing of the Common Shares on the CSE and the future expansion plans of the business. The forward-looking statements aren’t historical facts but reflect current expectations regarding future results or events and are therefore based on current expectations and various quotes, factors and assumptions and involve known and unknown risks, uncertainties and other factors.

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Released at Wed, 23 May 2018 13:06:27 +0000

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