Francis Ford Coppola’s New Cash Crop: $99 Eighth-Ounces

The French term terroir typically refers to the area, and the soil, where particular wine grapes are grown. The earthy term lives at the heart of wine nerdom and the wine industry, as well as the quality of wine . These days, however, you’ll hear more and more about cannabis terroir.

Coppola already owns and operates one of Northern California’s most prominent vineyards, just north of San Francisco, and his decision to adopt cannabis is a savvy one.

His new venture, “The Grower’s Series,” presents cannabis in a professional, and precious, package that will probably appeal to high-end customers.

“Wine and cannabis are two ancient and bounteous gifts of Mother Nature, linked by great care, terroir, and temperateness,” Coppola remarked at a recent press release. “Experience making one applies to the other. ”

So Coppola established a new company called Sana to create the product, and enlisted Kathleen Murphy, the invention director at his winery, to bring it into life.

“[Our target audience is] people who don’t have a whole lot of experience with cannabis,” Murphy told me. “Us not having experience really worked for the job. ”

However, does Coppola or Murphy really toke in any respect? Murphy declined to provide any further details.

He teamed up with veteran farmers Humboldt Brothers to grow three strains: a sativa, indica and hybrid. Each is noted by the location and elevation at which it was increased. Sana also partnered with the bougie cannabis lifestyle brand The Herb Somm, who organized a series of coming out parties for “Grower’s Series. ”

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Coppola’s cannabis is packaged to look like wine bottles; every painted, bottle-shaped tin includes three one-gram bags of the strains Sour Diesel, Tangie, and Blue Zkittlez, plus a pipe, rolling papers, and matches.

“We are tapping into people that are wine drinkers who might be intimidated by cannabis by leveraging some of the same language [as wine]…. We want to help educate customers about the different expressions of cannabis. ”

To her stage, the business describes one strain as being increased where “the climate is warm from continuous sunshine;” another “gains from cooler temperatures and diverse soil. ”

Murphy made clear that Coppola is not shifting his entire operation to cannabis. In a year which has seen huge corporations like Coca Cola sniffing out cannabis, Coppola’s move is on a far more minor scale, and was designed primarily for the vacation audience. Hopefully, however, it will make an outsized impact on those who otherwise wouldn’t be trying it.

“It’s a fascinating industry,” Murphy said. I just need to guide consumers into this pretty intimidating area. ”

Coppola better hope he reaches that naive, untapped mainstream. The limited-edition, vacation packages remain in stock this January. They run $122 with tax and delivery fee–for three g of flower; the equivalent of $40 per gram.

Grower’s Series strains proved excellent-tasting, and powerful. But the tiny buds also looked weathered, and smelled mediocre compared to California’s most expensive flowers from its finest growers–The Village, or 710 Labs–that are half as expensive as Grower’s Series. Is novelty alone worth an additional $60?

–David Downs contributed to this story

Would you try Francis Ford Coppola’s three g for $99? Or are you more like, ‘Fuggedaboutit!

Published at Sat, 12 Jan 2019 14:00:38 +0000

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