Green Growth Brands Partners with DSW to Sell Seventh Sense CBD Products

Green Growth Brands Partners with DSW to Sell Seventh Sense CBD Products

Provides Green Growth Brands with access to DSW’s massive footwear and accessories retail footprint

Green Growth Brands (CSE: GGB) (OTCQB: GGBXF) today announced an agreement with DSW Inc. (NYSE: DSW) (DSW) to sell hemp-derived cannabidiol (CBD) personal care products under the Seventh Sense Botanical Therapy brand at select DSW stores throughout the U.S.

The Agreement was received by Green Growth Brands yesterday, January 9, for 54,960 units and covers sales in 96 U.S.-based DSW stores. Seventh Sense brand provides high-quality CBD-infused products and affordable prices, including muscle balms, body lotions, body washes and foot creams. The Agreement follows a successful test phase conducted last fall in which Green Growth Brands sold select Seventh Sense merchandise in 10 DSW stores.  During the first ten weeks of the test period, 74.4percent of merchandise presented on shelves was marketed, significantly exceeding expectations.

“DSW is the number one complete line adult footwear specialty retailer in North America1,” said Peter Horvath, CEO of Green Growth Brands. “They’ve revolutionized shopping for shoes and accessories and we’re thrilled they chose to associate with our company, allowing us to present a new product category to their clients.”

“The Deal, and the deepening relationship with DSW, is the first step in our strategy to expand sales of personal care CBD products through external partnerships, in mall kiosks, and through a growing number of stores and online,” added Horvath.

DSW is a leading branded apparel and accessories retailer which operates a portfolio of several concepts. Designer Shoe Warehouse, its primary concept, offers a wide selection of brand name and designer dress, casual, and athletic footwear and accessories, with 515 warehouses in 44 states, and an e-commerce website, dsw.com. Its Affiliated Business Group also operates 290 leased departments for other retailers in the United States.

The announcement of the Agreement comes on the heels of the passage of the 2018 Farm Bill, signed in to law by President Donald Trump, which provided needed clarity regarding hemp and its extracts, opening the door for retail of such products. 

“We have seen recent changes in consumer behaviour accelerate changes in the retail sector,” said Roger Rawlins, CEO of DSW Inc.,”North America’s widespread adoption of using CBD products is one of the best examples of those changes, and we could not be more excited about our partnership with Green Growth Brands and the introduction of their products to our clients.”

DSW Inc. is headquartered in Columbus, Ohio and in financial 2017, generated US$2.8 billion in net sales through its retail network comprising 10.5 million square feet of stores and approximately 12,000 associates. Accessories, including wellness and beauty products, is a expanding class for DSW and will continue to be a part of its growth strategy.

Green Growth brands hopes to dominate the cannabis and CBD market with a portfolio of emotion-driven brands that people love. Directed by Peter Horvath, the GGB team is full of retail and consumer packaged goods experts with years of experience building successful brands. Join the motion at GreenGrowthBrands.com.

Published at Thu, 10 Jan 2019 15:53:31 +0000

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