Mobilizing Women to Move Marijuana Mainstream

Mobilizing Women to Move Marijuana Mainstream

On a recent lovely night in new york ’s East Village, women gathered in the rear of a hip, dimly-lit apothecary, surrounded by shelves of artfully packaged products.

The room soon filled up to near capacity, and the conversation titled Cannabis, Womanhood and Motherhood started. Attendees had each paid $25 to listen to a pharmacist, a physician and a cantor-turned-pot evangelist extol the virtues of weed for wellness from their personal perspectives.

In stores and yoga studios in towns all over North America, these gatherings are taking place each month.   Theyrsquo;re the brainchild of serial entrepreneur Aliza Sherman, who dubbed her girls ’s community Ellementa.

Way back when the Internet was the newnew thing–just on the cusp of being a life-altering, multi-zillion dollar information space–Sherman made a name for herself as Cybergrrl with her international networking group, Webgrrls, evangelizing the net and gathering women eager to harness the power of technology.

Now, decades later, she’s launched a comparable woman-focused movement round the canna-curious green rush. Just as it was during the dot-com run-up, Sherman’s thrust is on sharing information and media from the femme perspective–and consulting entrepreneurs eager to reach this audience.

“Bringing cannabis and CBD to women is the right play,” she said in a recent interview from her home in Alaska, in which, she points out, growing marijuana for personal consumption has been legal since 1975.

Mobilizing Women to Move Marijuana Mainstream

Alongside widespread legalization, Sherman believes women–particularly women over 35–are exactly what marijuana needs to make it ultimately go mainstream.   After all, she said, it’s women who make the majority of healthcare decisions in the House, from kids, to partners, to aging parents: “If you bring anything to women, they will disseminate it in a more purposeful, more accessible, more emotionally based way.   To me, it’s a no-brainer. ”

“Women who come to meetings are like me, desperate for a solution, desperate to get rid of chronic pain, desperate to browse melancholy with much more elegance, desperate in order to have the conversations so that I’m not looked at as some sort of pariah,” she said.   Her experience has armed her against prejudice. Her quest to normalize bud and associated products today isn’t unlike her pursuit 25 years back, when venture capitalists told her, “Are you certain women are interested in the Internet? ”

Despite Ellementa’s focus on older ladies, all ages are welcome at the salons. This was evident at a recent gathering about fitness and bud in Sherman Oaks, California, where barre instructor Kim Hoy discussed how she utilizes CBD products to address pain and amp focus. Amongst others in attendance were the 73-year old mum of facilitator Karin Clarke, a trained cannabis care health coach, and several twenty-something women who’d come with their mothers.   Some of the women in the room were veteran pot evangelists, others were newcomers there to find out for themselves, or for goods they’re launching–like a cannabis-infused hummus.

A lively discussion lasted well past the talk’s published end time, with a wide-ranging talk on sobriety and cannabis products, and how CBD oil helps with everything from PMS to cancer and seizures to irritable bowel syndrome.

Mobilizing this enthusiastic army is exactly what Aliza Sherman intends to do.

“I feel a sense of urgency,” she said.   “I see things happening a lot faster than they did with the Web. ”

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