Xanthic CBD Water Hits Mainstream Through Pepsi Independent Distributors

Xanthic CBD Water Hits Mainstream Through Pepsi Independent Distributors

AMITY, Ore.. , Sept. 19, 2018 /PRNewswire/ — Xanthic Beverages, an Oregon-based beverage company, recently unveiled their flagship product, and it’s disruptive for the entire cannabis industry.

Xanthic Beverages has been taking over the mainstream marketplace while other cannabinoid companies have been fighting over space on marijuana dispensary shelves.  Their flagship product, Xanthic CBD Water, is made by a Pepsi independent bottler, and is currently being distributed by a network of Pepsi independent vendors in hundreds of retail locations throughout Washington and Oregon.

Xanthic CBD Water comprises cannabidiol (CBD) derived from natural sources aside from cannabis, which makes it the first commercially-available CBD exempt from the national cannabis laws that currently hamper most mainstream retail cannabinoid distribution arrangements in the U.S.  CBD is a non-psychoactive cannabinoid revered for a broad assortment of benefits.  CBD is so popular among athletes who it was removed by the Planet Anti-Doping Agency from its list of banned substances.

Oregon has long been a cultural and industrial centre for the cannabis industry.   Oregon became the first U.S. state to decriminalize marijuana in 1973, and in 1998 the Oregon Medical Marijuana Act was passed.  Oregon started allowing recreational marijuana sales in 2015, and now the scale of the industry has caught the attention of Wall Street.

In August, Constellation Brands, the maker of Corona and Modelo, announced an investment of $3.8 billion in Canopy Growth Corporation, a publicly-traded Canadian cannabis company.  And this week Bloomberg reported that Coca-Cola is also tracking the industry, with specific interest in drinks.  Arcview Market Research and BDS Analytics estimates that the North American cannabis industry represents at least $100 billion in economic activity per year.  Total legal earnings in North America already high $6 billion, with estimated legal earnings of over $15 billion by 2020.

In March 2018 they signed a partnership agreement with Xanthic Biopharma Inc., a publicly-traded Canadian company [CSE:XTHC].

Says Stroud, “Some of the biggest companies in the world in their various categories have come to Oregon searching for ways to cash in on the cannabinoid opportunity.  An companies challenged us to make a cannabinoid merchandise that a publicly-traded company like theirs might be involved in legally last fall.  So we did. ”

Maxson continues: “We also understood that practices would not be sufficient to fill the scale of supply pipeline we envisioned for ourselves, so we found a bottler that is Pepsi-contracted to make our product.  They started to look at us a whole lot otherwise, once large-chain retailers and vendors knew our capacity. ”

Maxson worked before returning home and resuming his household ’s long legacy in agriculture.  “When I stepped out on my own as a farmer, kale was only beginning to trend,” he states, “so I climbed a bunch of kale, but I knew all along it’s not the farmer who makes the strongest margins. ”  It wasn’t long before heexpanded his business model to include packaging and food processing.  And not long after, kale chips which he’d grown, processed, and packaged were being sold in thousands of retail locations across the U.S., as well as in three other countries.

When Oregon opened up its state-regulated cannabis market, Maxson saw the opportunity to take an even bigger step.  Maxson explains, “ there is a great deal of consolidation and mainstreaming that t happened yet, Because cannabis is not federally legal.  By helping the industry I wanted to take part in the opportunity, so I went searching for a business partner who had the cannabis industry piece, but who also had the professional piece. ”

That’s when he met Ryan Stroud.  Stroud has been operating in the cannabis industry for fifteen years.  He s also a military veteran with a background that includes Fortune 50 consulting and policy development.  Stroud explains, “After the army I was looking for another adventure. ”  He finished up in Mendocino County, California, where he was introduced to Tim Blake, creator of the legendary Emerald Cup.  Says Stroud, “At the time under the California medical marijuana program many people were only beginning to move out their production into full sunlight, and there was need for men and women who could operate in that unique environment.  I was given the opportunity to be involved by tim. ”  His first time he was put to work as a gardener, and afterwards running a team that is trim.  The next season he was commissioned to oversee his own harvest, and ended up putting in the Cup.

Stroud eventually moved to Portland where he earned a graduate degree and assembled a mainstream career.  “But I always kept a foot in cannabis,” he says.  “It was something that I kept to myself.  I’d be working on a research project for a report to U.S. Congress, or I’d be assisting an executive resolve a conflict, and then I’d go home and tend my medical increase. ”

“But times have changed,” he proceeds.  “And the cannabinoid industry is about cannabis.  Whether a company focuses on medical efficacy or recreation, there are quite a few different ways to create and deliver cannabinoids.  Xanthic CBD Water is part of the evolution. ”

SOURCE Xanthic Beverages

Released at Wed, 19 Sep 2018 19:42:19 +0000

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